Wellness Trends 2024

Wellness Trends 2024

Wellness trends evolve year after year, and with millions taking to social media for the hot takes on wellness for the new year, it's the perfect time to give our take on what wellness trends we predict to take 2024 by storm.
Focusing more on nutrition and fitness for overall well-being is on the cards for 2024, with more people turning to natural ways to become a better version of themselves through reinvigorating routines, and ensuring their bodies are getting all the essential vitamins necessary for optimal bodily function.
With specialists highlighting the importance of gut health and its close links to our immune system, mental health, digestion and mood, maintaining a healthy gut is gaining importance for many individuals and is expected to experience further growth in 2024. Research suggests that having a large variety of bacteria in the gut may health reduce the risk of conditions such as diabetes, IBD and psoriatic arthritis. 
With TikTok trends and beauty influencer recommendations being the key source for many people’s makeup, hair and skincare purchases, facial skincare has seen an all-time high in popularity. From products like retinol and collagen soaring in popularity last year, 2024 will be the year that people turn to other skincare options, like diet, sleep and water intake - which all play a huge role in skincare routines. 
A group of people doing yoga
CBD products have seen a slow rise in popularity over the last few years, thanks to research offering evidence that it may help with a range of mental and physical issues like stress, pain, anxiety and insomnia.
CBD comes in a variety of different forms, such as oils, patches, topicals (e.g. creams, lotions and balms) and due to its many health benefits. With more people intrigued by CBD than ever and searches skyrocketing, it's no surprise that it's set to be one of the biggest wellness trends of 2024.
2024 is looking like we’re saying goodbye to caffeine and after-work drinks and replacing it with gym sessions and healthier, greener alternatives. Studies have shown that searches for “alcohol-free” is up 260.06%, with many opting for decaf and turning away from alcohol completely. Consuming caffeine up to 6 hours before bed can heavily impact the quality of your sleep cycle.
Throughout 2023, people searched online for sleep solutions to help improve their sleep quality and how to nod off faster. Studies have shown that having healthy lifestyle habits, like staying active and getting the right amount (and good quality) sleep, helps to prevent depression. In 2024, more of us will prioritize sleep through any means necessary, from investing in products that help you snooze better to taking up new hobbies like meditation.
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